Winston Salem
Reprinted from the Winston-Salem
Journal, April 14, 1997
There is a great sense of
insecurity.
If you can't look to the company, where do you go?
To your own resources. Maida Rogerson
Soup
for the Soul
Book
offers ideas on how to deal with job changes
By Eleni
Chamis
JOURNAL
BUSINESS REPORTER
As a group, Americans are
committed to their jobs and loyal to their employers. At
the same time, they are overworked and fearful that their
jobs will be eliminated in downsizings, layoffs and
technological improvements.
It's not easy to keep a
positive outlook these days.
Two authors of a recently
released self-help book say, however, that the atmosphere
seems to be changing.
"I think we're
moving from dependence to interdependence," said
Maida Rogerson, a co-author of Chicken Soup for the
Soul at Work. "We were dependent on a company
which defined us, looked after us, cared for us and
promised us a secure future and retirement. I feel like
that agreement, that covenant is broken.
"There is a great
sense of insecurity.... If you can't look to the company,
where do you go? . . . To your own resources."
Rogerson, an actress,
singer and writer, and Tim Clauss, a business educator
and counselor, were in Winston-Salem last week to promote
Chicken Soup for the Soul at Work, first released
last October.
They are two of the five
co-authors of the book, the ninth in the Chicken Soup series,
started in 1993 and going strong. The original Chicken
Soup for the Soul has been on The New York Times bestseller
list for more than two years.
Chicken Soup for the
Soul at Work contains more than 100 inspirational
stories, quotes and cartoons, intended to revitalize and
renew the spirit. It is a lighter look at how small
changes in the workplace can revolutionize the way
employers treat their employees and how the employees
respond.
The ideas are nothing
new.
Offer to help a co-worker
with a deadline. Lend a helping hand to someone who is
unemployed and seeking work. Acknowledge a job well done.
The stories are there for
inspiration, encouragement, and motivation.
It's a trend more
companies are starting to recognizedealing directly
with human needs such as love, compassion and support and
helping workers overcome obstacles, Rogerson said.
"We all spend the
majority of our lives at work," Clauss said.
"It has to mean something to us."
Stories were solicited
from friends, colleagues and motivational speakers. There
also are selections from such recognized people as Alex
Haley, the author of Roots; Scott Adams, the
creator of the Dilbert cartoon; and Dave Thomas, the
founder of the Wendy's hamburger chain.
Some of the book's nine
chapters, Clauss said, signify lessons for the workplace
The Power of Acknowledgement, Setting New
Standards, Follow Your Heart and Creativity at Work.
"We feel people
focus on negativity," Clauss said. "Really,
that is only 5 (percent) to 10 percent of the problem. We
don't hear about the other 90 to 95 percent.
We don't
acknowledge people. We don't thank them.
"We're workaholics
in this country . We're pretty stressed out. A thank you
goes a long way toward company support."
In today's
"dehumanized" workplace, companies need to
"buy back" their workers' spirit. Ask about
their sick child, offer support on a large project.
As one of the quotes in
the book states, "Caring is a powerful business
advantage."
Things your company isn't
doing you can almost bet your bottom line that your
competitors are, Clauss said. The ones that make it
"set high standards for themselves."
The ideals in the book
aren't always widely accepted, the authors acknowledged.
"People are
skeptics," Rogerson said. "Some of the bosses
are skeptical by what could be accomplished. But many of
them are up against a wall. Their budget has been cut.
"A lot of them are willing to try something
new."
Rogerson and Clauss work
as consultants in establishing Chicken Soup groups,
a weekly or daily gathering when employees read stories
from the book, talk about them, and offer stories of
their own. Inevitably, deeper issues arise.
"That's when they
realize, you know, we're parents together, we're people
together," Clauss said. "They start discovering
things beyond their roles at work."
The groups have been
conducted at such large corporations as Southwest
Airlines, Federal Express and Sony Entertainment. Many
companies have started them on their own.
In May, the 10th book in
the series, Chicken Soup for the Teenage Soul win be
released. A television special on the Chicken Soup
phenomenon will air in the fall.